Affiliate Terms You Should Know
AD = Advertisement, Text, Banner, Flash, Video, anything
ASP = Application Service Provider
CPA = Cost per Action
CPC = Cost per Click
CPL = Cost per Lead
CPM = Cost per (Mil) Impression (1000 Impressions)
CPS = Cost per Sale
CR = Conversion Rate
CSS = Cascading Style Sheets
CTR = Click through rate/Click-Through Ratio
DH = Direct Hit
DRM = Dynamic Rich Media (type of Ad, technology)
DRM = Digital Rights Management
EPC = Earnings per Click / Earnings per 100 Clicks
FAQ = Frequently Asked Questions
FFA = Free-For-All Link List
IM = Instant Messaging
MFA = Made For AdSense (Site)
OPM = Outsourced (Affiliate) Program Management
PFI = Pay For Inclusion
PFP = Pay For Performance
PPA = Pay per Action
PPC = Pay per Click
PPCSE = Pay Per Click Search Engine
PPI = Pay Per Impression
PPL = Pay Per Lead
PPS = Pay Per Sale
PV = Page View
ROI = Return on Investment
RON = Run Of Network
ROS = Run Of Site (Display Advertising)
SB = Small Business
SE = Search Engine
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SEP = Search Engine Positioning
SERP = Search Engine Result Page
SID = common (optional) URL Parameter Affiliates can use for their own tracking purposes
SMO = Social Media Optimization
SSI = Server Side Include
USP = Unique Selling Proposition
UV = Unique Visitor
