Download our free ebook: Get step-by-step tips on how to create and market a Web site that will take your e-business to new heights.
Thursday, June 25, 2009
Free ebook for website owners
Download our free ebook: Get step-by-step tips on how to create and market a Web site that will take your e-business to new heights.
Sunday, June 7, 2009
Internet Marketing Realities…
• Becoming an Internet marketer is not a get rich quick scheme.
o True. Although many entrepreneurs have entered this lucrative market and become millionaires, when you compare the number who have had such wild success with all the businesses who have failed or never really taken off online, you will find that the “overnight” millionaires are not the norm. Nearly all of the business realities that apply to a brick and mortar store still apply to your virtual business – taxes,employees, customer service. Just as any other type of business venture, much of your success in Internet marketing will require a lot of hard work. I’m not trying to crush your dreams, but more than likely, you will not become a millionaire overnight. (In a year? Perhaps!)
• Starting your Internet marketing career is free.
o False. Although beginning your Internet marketing business is cheaper than creating a brick and mortar start up, there are still costs associated with your endeavor,including website design, advertising costs, software, domains and hosting. With just a couple hundred dollars, you can get started. If you don’t have the money to invest at this point, I suggest that you continue this course and save money along the way. The more serious you are – the more money you’ll stash away.
• Most affiliate marketers never make a sale.
o True. Many people join affiliate marketing programs (we’ll dive into this deeper in Week 2) and never turn a dime. I believe this fact is in direct correlation to the number of people who think enrolling in an affiliate program equals the ability to generate cash. With a great site, a decent amount of traffic and a solid foundation of knowledge, you’ll be able to beat the odds. Taking the information provided to you seriously will definitely increase the likelihood that you won’t be one of these people who never makes a sale.
• Internet marketing is just a hobby.
o False. I won’t deny the fact that there are a decent amount of people out there earning a nice passive income from their Internet marketing efforts. Maybe you are already one of those people! However, I believe if you refer to Internet marketing as simply a “hobby” and something you do “on the side”, it will be difficult for you to truly take your income to the max. If you want to start a true business, service or website, there is a great chance that you may have to invest serious time fielding customer concerns, arranging advertising agreements and maintaining your site.
• Websites are fail proof.
o False. When your site goes ‘down’ for technical reasons, you may become extremely frustrated trying to solve the problem and get your site back in working order. Not only that, but every second your site is unavailable to potential visitors means that you are losing money. Be prepared to cross the hurdles, ask others for help or advice to solve your problems and learn something from each experience.
• Buying just one ‘great system’ will solve all my problems.
o False. There are TONS of eBooks, guides, systems and tools that promise you outrageous success online. You don’t have to invest thousands of dollars buying these types of products and learning other people’s ‘systems’ because there truly is quality free content available. I’m not downing all of the great informational products available as I’m sure some of them definitely are worth the investment. But as someone just starting out, it is more advantageous for you to learn through a course like this. No matter what you decide, you must take ACTION. It doesn’t matter whether you buy 1 or 100 courses. If you never implement the information given to you – you will never make progress. But I'm sure you have more ambition than that .
• I can set up a “system”, let it run on autopilot and make money within hours.
o False. Are you kidding me? Technology changes overnight and the Internet marketing industry evolves at a rapid pace. Any ‘system’ promised to you as something you can simply put on autopilot and allow you to generate cash as you lay on the beach is a complete lie. Just because one marketing or traffic generation tactic has worked for you (or someone else) in the past doesn't mean it will work in the future. It’s important for you to remain flexible and willing to learn new strategies, technologies and trends. If not, you'll be left in the dust by your competition.
Warning: This industry isn't for people who like a simple routine and who can't stay on their toes.
• There will be people against you.
o True. If you achieve real success, there will be people looking to take you down. Once you have people against you, you know you’ve really made it. There are tons of amazing people in the field, however, who can become great friends and business partners. Protect your brand, but don’t take criticism or ‘haters’ too seriously.
• Competition is fierce.
o True. You have to stand out to make an impact. Write some amazing articles and cause a stir! There is so much competition and people vying for the top spots in search engines and consumers’ minds that if you’re not working hard 24/7, you better believe someone else is out there doing it.
• Making money online is easy! I can’t wait to start spending the cash!
o False. If you are serious about truly building a long‐term online business, then the first profits you generate should go right back into your service and advertising efforts. If you simply cash out, you’ll never maximize your profits. More importantly, you must be aware of the taxation and current laws that affect the industry. It is worth your time to investigate the tax and legal advantages of creating an LLC or other type of corporation. Setting up something like an LLC is not a huge monetary investment, but it could really protect your personal assets and liabilities. Depending on your income and situation, creating an official organization could also prove to be wise in terms of tax savings. Contact a legal or financial professional who has experience dealing with other Internet marketing professionals like you. They will provide you with the best advice based upon your situation. This is probably one of the most important steps in truly creating a legitimate business and protecting your assets. This step should not be overlooked. (DISCLAIMER: I am in no way providing professional LEGAL or FINANCIAL advice. This is just information based on my personal experience.)
The Advantages to Internet Marketing Include…
• Minimal start up costs and risks versus a brick and mortar store
• Cheap advertising options
• A worldwide marketplace 24 hours a day
• The ability to be your own boss and set your own hours
• The chance to make money promoting things you are passionate about
• And the opportunity to make a lot of cash along the way!
Define Internet Marketing…
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses make Internet marketing an industry where you can see fast results!
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.
By reading this, you will become familiar with each of these Internet marketing facets and well on your way to launching a successful site.
What Is An Internet Marketer?
Internet marketing is the business of both advertising and selling goods and services over the Internet. As an Internet marketer yourself, you will be responsible for bringing together potential customers with a service or company that will fit their needs through different Internet avenues.
Whether the product being offered is a pair of sneakers or a new car, you are helping others connect with the products they are searching for...
With trillions of dollars spent online each year, it’s clear that the Internet isn’t going anywhere and more and more businesses and services will become primarily web based. With a few clicks, you can often find exactly what you’re looking for. The convenience and multitude of information provided by the Internet is incomparable. That’s why you need to be a part of this industry and begin your Internet marketing career.
Every day millions of people hit the web to find products and information. And starting a business is no longer about location, location, location. Now – the world is your marketplace and everyone from a third grader to a millionaire is a potential customer or site visitor. Anywhere people can access the Internet, people can potentially visit your site. One day you could eventually have over 1 billion visitors.
And there are no store hours. Day and night your product or service is available and you can earn money while you sleep. If you’re bringing the value people are looking for, you’ll see the results!
The best part of starting an online business, however, is that the Internet is so powerful you can find a niche and grow rich. Do you love playing a particular video game? Or are you obsessed with the television show LOST (like me :o))? If so – you can start a site based upon the things
you love and tap the group of people who share your same interest. If you love it – there are chances that other people have the same passion as you and that equals money.
At its core, being an Internet marketer means that your website(s) will provide people with
information and products they are searching for. When visitors perform a predefined action, whether it’s a click, entering their email, making a purchase or subscribing to your service, you will be paid!
Advantages To Internet Marketing…
The world of Internet marketing has an extremely low barrier to entry. Do you have a computer? Do you have Internet access? Do you have around $100 to scoop up some domain names and get rolling? Do you have a million dollar idea and the time and passion to implement it? Great, then you’re in!
Unlike traditional forms of advertising, such as a billboard in Times Square or a Super Bowl television ad, online marketing is much more affordable, targeted and able to be tracked. Using
Twitter or email blasts to communicate with potential customers is cheaper than paying for that $10,000 billboard that a fraction of your audience will see. Place an ad on Facebook and within the hour you may see hundreds or thousands of users flooding your site. With online advertising, you can see an instant return on your investment, track users statistics and actions, and communicate directly with those who are already actively seeking what you have to offer.
As you can see, the sky is really the limit for what the Internet has to offer both consumers and
entrepreneurs like yourself.
The Future Of The Internet...
• Internet traffic is expected to double over the next five years
• 60% of this traffic will be made up of consumers (That's 340 million people!)
• Over 80% of consumers do at least some online shopping (Wow!)
So perhaps you are just getting into Internet marketing and learning more about the industry. Why should you choose to pursue a career online?