Find a niche, grow rich....

There is a saying I often hear – “Find a niche, grow rich.”

This saying holds especially true to the Internet marketing industry. What exactly does this saying mean for us?

It means that if we want major success, we won’t start a site about wristwatches. We’ll start a site about neon, waterproof watches that tell you the temperature – now that’s a niche. If someone is looking for exactly what your site offers, that is when you will find a loyal and profitable following. Narrowing down your online target market not only increases the success of your SEO and PPC efforts, but the number of major competitors in your niche will drop as well. (Although your market will shrink – these will also niche will drop as well. (Although your market will shrink – these will also be more targeted visitors.)

How To Find My Niche.

As an Internet entrepreneur, you must choose which niches you want to focus on throughout your online career. Invest your time in the research phase of the development process and you will save yourself a lot of heartache and money further down the line.

Imagine if you conducted absolutely no research and instead decided to simply act on your instincts to develop a site about a hot product like the Nintendo Wii

You put in tons of time writing great articles about every type of Wii game and cheat code. Yes – you may receive some visitors, but outranking major brands for such a general phrase or topic like"Nintendo Wii" may be next to impossible (especially since there are already over 423 MILLION results when you search for that term).

If you would have invested some time to conduct a little research, you may have discovered that “Nintendo DS games for girls” has a fraction of the competition and could easily become a great niche site that ranks very well.
As you can see, it is better to invest the time now to determine what will create a profitable future for you before you blindly begin investing time, money, and effort into a site or service that is doomed from the start.
Now you may be saying, what should I do now? I was going to start a site about NFL sports but that doesn’t sound like much of a niche anymore.” Well, let’s talk about the various ways to brainstorm a niche idea. Although you should already have something in mind , this is an excellent exercise to follow through with, as you will continuously create sites throughout your Internet marketing career and will surely need to spark a new idea.

Prepare yourself for market research

In order to be prepared for market research and how to uncover hot, profitable niches, it is highly recommended that you complete each of the action steps listed here.


 Set a goal for how much money you would like to profit each month. (Be realistic, perhaps $100.)

 Sign up for at least three affiliate networks (and associate it with your new email address). (A few of those affiliate sites may include LinkShare, ClickBank, Commission Junction and ShareASale.)

 Think about your affiliate goals/plans with them.

 Make a list of at least 10 affiliate offers that relate to the top niche/site you decided upon last week. If there are not many offers, move onto your second website choice.

 Select your first affiliate offer. Then use one of the link masking services like TinyURL.com to turn your affiliate link into a new URL.

 After you find multiple forums in your niche, create an account and add your new affiliate link into your forum signature. Post 10 comments in various forums related to the product you are offering. Become familiar with tracking clicks and seeing the results you generate.

 Visit the Squidoo.com site and look at the other types of pages and mini affiliate sites people have developed. If you are up to the challenge, create a Squidoo lens filled with quality information sprinkled with your affiliate links.


 Surf some of your favorite websites with your new found affiliate spotting knowledge and see if you
can spot the affiliate links in these sites that you never knew existed before.


 Finally, discover at least 3 forums/message boards in your particular niche and really try to get a vibe for what people are saying. Then, create a profile of your target audience. Age? Sex? Interests? Marital Status? Income? Who is your dream customer and how would they find out about your site? (This will be crucial for next week.)

Follow all of the steps that I have listed here so you can be ready for your Market Research.