Affiliate Terms You Should Know

Affiliate Terms You Should Know

AD = Advertisement, Text, Banner, Flash, Video, anything

ASP = Application Service Provider

CPA = Cost per Action

CPC = Cost per Click

CPL = Cost per Lead

CPM = Cost per (Mil) Impression (1000 Impressions)

CPS = Cost per Sale

CR = Conversion Rate

CSS = Cascading Style Sheets

CTR = Click through rate/Click-Through Ratio

DH = Direct Hit

DRM = Dynamic Rich Media (type of Ad, technology)

DRM = Digital Rights Management

EPC = Earnings per Click / Earnings per 100 Clicks

FAQ = Frequently Asked Questions

FFA = Free-For-All Link List

IM = Instant Messaging

MFA = Made For AdSense (Site)

OPM = Outsourced (Affiliate) Program Management

PFI = Pay For Inclusion

PFP = Pay For Performance

PPA = Pay per Action

PPC = Pay per Click

PPCSE = Pay Per Click Search Engine

PPI = Pay Per Impression

PPL = Pay Per Lead

PPS = Pay Per Sale

PV = Page View

ROI = Return on Investment

RON = Run Of Network

ROS = Run Of Site (Display Advertising)

SB = Small Business

SE = Search Engine

SEM = Search Engine Marketing

SEO = Search Engine Optimization

SEP = Search Engine Positioning

SERP = Search Engine Result Page

SID = common (optional) URL Parameter Affiliates can use for their own tracking purposes

SMO = Social Media Optimization

SSI = Server Side Include

USP = Unique Selling Proposition

UV = Unique Visitor