Define Internet Marketing…

Internet marketing, also referred to as imarketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses make Internet marketing an industry where you can see fast results!
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.
By reading this, you will become familiar with each of these Internet marketing facets and well on your way to launching a successful site.

What Is An Internet Marketer?

Internet marketing is the business of both advertising and selling goods and services over the Internet. As an Internet marketer yourself, you will be responsible for bringing together potential customers with a service or company that will fit their needs through different Internet avenues.
Whether the product being offered is a pair of sneakers or a new car, you are helping others connect with the products they are searching for...

With trillions of dollars spent online each year, it’s clear that the Internet isn’t going anywhere and more and more businesses and services will become primarily web based. With a few clicks, you can often find exactly what you’re looking for. The convenience and multitude of information provided by the Internet is incomparable. That’s why you need to be a part of this industry and begin your Internet marketing career.

Every day millions of people hit the web to find products and information. And starting a business is no longer about location, location, location. Now – the world is your marketplace and everyone from a third grader to a millionaire is a potential customer or site visitor. Anywhere people can access the Internet, people can potentially visit your site. One day you could eventually have over 1 billion visitors.

And there are no store hours. Day and night your product or service is available and you can earn money while you sleep. If you’re bringing the value people are looking for, you’ll see the results!

The best part of starting an online business, however, is that the Internet is so powerful you can find a niche and grow rich. Do you love playing a particular video game? Or are you obsessed with the television show LOST (like me :o))? If so – you can start a site based upon the things
you love and tap the group of people who share your same interest. If you love it – there are chances that other people have the same passion as you and that equals money.

At its core, being an Internet marketer means that your website(s) will provide people with
information and products they are searching for. When visitors perform a predefined action, whether it’s a click, entering their email, making a purchase or subscribing to your service, you will be paid!


Advantages To Internet Marketing…


The world of Internet marketing has an extremely low barrier to entry. Do you have a computer? Do you have Internet access? Do you have around $100 to scoop up some domain names and get rolling? Do you have a million dollar idea and the time and passion to implement it? Great, then you’re in!

Unlike traditional forms of advertising, such as a billboard in Times Square or a Super Bowl television ad, online marketing is much more affordable, targeted and able to be tracked. Using
Twitter or email blasts to communicate with potential customers is cheaper than paying for that $10,000 billboard that a fraction of your audience will see. Place an ad on Facebook and within the hour you may see hundreds or thousands of users flooding your site. With online advertising, you can see an instant return on your investment, track users statistics and actions, and communicate directly with those who are already actively seeking what you have to offer.

As you can see, the sky is really the limit for what the Internet has to offer both consumers and
entrepreneurs like yourself.


The Future Of The Internet...

• Internet traffic is expected to double over the next five years
• 60% of this traffic will be made up of consumers (That's 340 million people!)
• Over 80% of consumers do at least some online shopping (Wow!)

So perhaps you are just getting into Internet marketing and learning more about the industry. Why should you choose to pursue a career online?