How Do I Market Online?

So I’ve laid it all there for you the good, the bad and the ugly.

I’ve also explained to you the basic concept of Internet marketing. But if you’re a newbie, there may be a chance you’re saying to yourself, “Hey, you still haven’t told me what ‘marketing’ really means!” You’re right. It’s a pretty general phrase and it can often times be misused. But in terms of Internet marketing, it generally refers to any or all of the following online marketing methods:

o Article marketing
o Blog marketing
o Email marketing
o Search engine marketing (SEM)
o Pay per click ads (PPC)
o Search engine optimization (SEO)
o Banner ads
o Popup ads
o Mobile marketing
o Social media marketing

Later on we will look closely at each of these methods. Understand now that each of these marketing methods are not created equal. Each approach will reach your targeted audience in a different way and each approach will produce a different result based upon your goal, marketing strategy and relationship with the user.

Whether you choose to market your own site or to become an affiliate marketer (marketing other companies’ products and services and being paid for your performance which we will talk about next week), you will most likely utilize each of these marketing methods at various points.

The great thing about Internet marketing is that what you earn is in direct proportion to the time and effort you invest in learning and developing your site.